With Social Media, Hit the Target and Nothing Else

It’s a well known fact that if you try to juggle too many balls at once, you’re going to start dropping some after a while. Probably sooner rather than later.

With Social Media, it’s incredibly tempting to try and be everywhere at once and satisfy everyone’s desires for more attention and engagement from the masses, but we all know that it’s never a good idea to impulsively fall into temptation.

There are a number of ways that social media is able to help companies build stronger relationships with their customers (and their industries at large), but with every positive that we list it is important to also consider the downside. Here are four ways to trim your social media strategy down to one that is not only easy to manage, but also incredibly powerful and bringing a lot of value back to your company.

By the time we’re done going through this list, you’ll see that when it comes to social media strategy, less can be more. Continue reading →